![]() They are showing us only what they will evolve into, trying their level best to keep hiding the reality of what they are,” says Orsola de Castro, co-founder of Fashion Revolution and author of Loved Clothes Last. “Fashion only wants us to see its potential, not its core. The latter undermines the former, in the minds of climate scientists, environmental advocates, small brands and emerging designers focused on sustainability, and others pushing the industry to do better. ![]() While the industry is launching initiatives and running pilot projects here and there - even though some are legitimately promising - it is, at the same time, carrying on with business as usual in the rest of its operations. Experts say fashion’s efforts do not add up to the scale or pace of change that is so clearly needed. However, intent does not necessarily equate to success or effectiveness. With brands taking steps from investing in renewable energy, to launching products made with next-gen materials, to committing to reduce plastic waste, the last year has been a busy one for sustainability in fashion. Fashion needs to engage in a huge structural shift before it comes even close to appropriate action.” “The major players still believe that voluntary agreements and the tweaking of fabrications will be enough to address the crisis, despite all evidence to the contrary. “We are still stuck in the pilot phase,” says Bel Jacobs, former fashion editor and co-founder of the Islington Climate Centre. The industry transformation that experts say is necessary - towards fashion companies reducing their total emissions and not just making products more efficiently where brands source all of their materials in ways that respect both people and planet and more clothes get recycled into new clothes than end up as waste overseas - is nowhere in sight. ![]() What’s still missing? Major progress resulting from those efforts. More brands have set climate targets than ever, alternative materials are on the rise, and resale has gone mainstream. Sustainable fashion is stuck in ‘pilot phase’įashion reached several sustainability milestones this year, but there’s growing pressure for the industry to make real progress, not just announce its intentions to do so.Ģ022 was full of milestones for an industry working on sustainability. ![]()
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